Proposal · prepared for Oswestry Goldsmiths · 1 June 2026
A few specific fixes for oswestrygoldsmiths.co.uk
Oswestry Goldsmiths · Oswestry · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on oswestrygoldsmiths.co.uk and three things stood out, mostly around how little of what makes the shop special, the Church Street clock, the bench, the family who run it, the 4.8 reviews, actually reaches a first-time visitor. Three findings below, then a working rebuild you can click through.
Finding 01
The homepage never says what the shop is or where to find it.
What I saw
The current homepage at oswestrygoldsmiths.co.uk is, in effect, a list of menus. It runs through watch brands and product categories twice, but a first-time visitor reaches the bottom without ever reading the address, the opening hours, the owners, or a single sentence about what the shop actually does. The clock, the workshop, and the family who run it are nowhere on the page that everyone lands on.
What the rebuild does
The rebuild opens with the shop itself: the name, Church Street, the landmark clock, and a clear line that this is a family goldsmith that makes and mends at the bench. The address, phone and hours sit where a visitor expects them, not behind a menu.
Finding 02
The workshop, your best story, is invisible.
What I saw
Adam has over ten years at the bench, designs jewellery to commission, and repairs rings, chains and watches in-house, with a no-obligation estimate before any work. Reviewers single this out, one walked in with a bent gold band and had it repaired within minutes. Yet there is no gallery, no photograph of the bench, and no path from the homepage to the bespoke and repair work that sets the shop apart from a chain.
What the rebuild does
The rebuild makes the bench the centrepiece. A dark workshop band sits directly under the hero, with the real photograph of a diamond band being set by hand, the three steps from idea to collection, and a customer quote. The most valuable enquiry, a commission or a repair, becomes the first thing the page invites.
Finding 03
No structured data, and the share image is a 2016 placeholder.
What I saw
The page source carries only a generic Organization block, with no LocalBusiness or jeweller structured data, no address, no opening hours, and no rating. So the Church Street shop, the 4.8 score across 31 reviews, and the location are invisible to Google rich results and to the assistants people now ask for a jeweller in Oswestry. The social-share image is still a file literally named dummy-1.jpg, uploaded in 2016, so the link unfurls blank in a message.
What the rebuild does
The rebuild ships Jeweler and Store schema with the full address, the 4.8 aggregate rating, an FAQ block and a written meta description, plus a proper share card built from the clock photograph. The credentials the shop already has start appearing where people actually search and share.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the oswestrygoldsmiths.co.uk domain and the info@ email?
The domain stays exactly as it is, in your name. Only the hosting moves, from the current WordPress setup to a fast static build. The info@oswestrygoldsmiths.co.uk address keeps working throughout. Nothing about how customers reach you changes, the site that answers them just gets quicker and clearer.
We are a small shop. How much work is this for us?
Very little. I take the words, photos and details that are already on the current site, plus anything new you want to add, and do the build remotely. You review one round of changes before it goes live. The one thing I would ask for is a few minutes on a call to get the bench and bespoke story told the way you would tell it, and to confirm your actual opening hours.
Can you add new pieces and photos after launch?
Yes. The monthly care option covers small content changes, so when there is a new commission worth showing, a watch line to add, or a change to the hours, you send it over and it goes up. No editor to wrestle with at your end.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three builds in this region this quarter, and the first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.